We help brands thrive in performance marketing
We help consumer brands achieve their goals through paid ads. Whether its maximize ROAS, drive sign-ups, app downloads, etc, we drive performance marketing excellence.
You focus on brand building. We focus on converting.
Brand needs to focus on brand building, we help brands acquire customers who are ready to convert/purchase, maximize business outcomes through conversion-driven ads to fuel the growth of the brand.
We put in the time to understand your product and target audience, make hypothesis, design creatives, conduct ad testings, analyze data and iterate to maximize outcomes.
Our Services
Curate and test different types of visuals & messaging for your brand, e.g. Customer Reviews, UGC, Product USP, Social Proof, etc, to drive Meta Ads performance.
Setup Google Search Ads with phrase match/ exact match keywords (not broad match) with STAGs (Single Theme Ad Groups) to drive quality traffic. We also set up and optimize Google Shopping, Performance Max, Display & Youtube ads, depending on your brand's needs.
Curate newsletters, drip campaigns or conversion focused emails for your audience. We also test and improve email open rate and click rate.
Setup and optimize SEA Marketplace (Shopee & Lazada) out-platform ads (CPAS & Google ads setup, tracking, reporting, etc). For brands who want to drive sales for their flagship store on Shopee or Lazada.
Provide consultation on (1) Marketing strategies (2) Ad account audit & recommendation (3) SEA Marketplace (Shopee & Lazada) out-platform ads (CPAS ads setup, tracking, reporting, shopping dynamics, marketing practices, etc)
Data informed strategies
We utilize different data available to us to inform and iterate our ad strategies, such as every ad's CTR, ROAS (or CAC). We also leverage data such as product sales data and historic ad's data to inform what and how to advertise.
Clear and measurable results
With performance marketing, all metrics are tracked so you are clear with the input and results.
Work With Essence
While we focus on driving brand's goals, we know “brand” is everything. We uphold a high standard in the visuals, tones & voices to keep everything on-brand to make sure we do not sacrifice brand just for immediate return.
While brand marketing is essential, we compliment your brand marketing effort with performance marketing to fuel near term growth. With strict performance in mind, we help brands constantly test, iterate and elevate digital ads performance, with clear and measurable results.
We charge by a monthly retainer fee + performance bonus generated by ads under our management. Rest assured that we are incentivized to care about the performance like you do.
We retain clients by our work, not contract. We work on a pay-to-work, month-to-month basis. If you find us not worth it, simply stop paying the next month to end the service. As simple as that, no contract to lock you up.
We also provide the option of signing a contract for larger scope projects to help both parties secure smooth project delivery.
"Essence has been a great partner in helping us drive digital marketing performance and extract insights from data to improve ad effectiveness. I would recommend them to any brand."
HK & SEA Market
We are from Hong Kong but with experiences in helping consumer goods brand to drive Lazada & Shopee Flagship Store sales in Malaysia, Singapore, Thailand & Philippines.
Achieve brand goals with performance
Acquire customers who are ready to convert, maximize business outcomes through conversion-driven ads to fuel the growth of the brand.
FAQ
Currently it's not available here. But we can share how we helped other brands through conversation. Please reach out to us.
Our commitment to help brands is reflected on our pricing model (aligning interests) and no contract requirement (retain clients with our work).
We help traditional consumer brands, D2C brands and B2C brands/ tech start-ups.